Ms. Sanja Stuhldreier | Marketing Communication | Best Researcher Award
Research Assistant / Doctoral Candidate, Université de Fribourg, Switzerland
Sanja Maria Stuhldreier is a dedicated and ambitious marketing professional currently pursuing her PhD in Marketing at Université de Fribourg, Switzerland. Her work focuses on customer-oriented marketing and corporate communication on social networks, making significant strides in the field through her innovative research and presentations at international conferences. With a rich blend of academic knowledge and hands-on experience, Sanja has proven her resilience and dynamism in both the academic and corporate sectors.
Publication Profile
Strengths for the Award:
- Strong Academic Background: Sanja Maria Stuhldreier has a robust academic foundation with a PhD in Marketing, along with multiple degrees in marketing, management, and international business. Her education includes prestigious institutions like Harvard University and Université de Fribourg, indicating her commitment to academic excellence.
- Research and Publication: Stuhldreier has published in reputable journals, such as her 2024 article in the Journal of Retailing and Consumer Services. Her active participation in conferences like SAMS and AMS shows her engagement with the academic community and her contribution to advancing research in her field.
- Diverse Professional Experience: Her professional experience spans various roles in marketing and project management, including internships and full-time positions in Europe. This practical experience complements her academic pursuits, giving her a well-rounded perspective on the application of marketing principles.
- Teaching and Supervision: Stuhldreier’s experience in teaching and supervising students, as well as creating and correcting exams, demonstrates her ability to mentor and lead in an academic setting. Her involvement in teaching data analysis with SPSS is particularly relevant, as it shows her capability to impart crucial research skills.
- Multilingual Abilities: Fluency in multiple languages (German, English, French) enhances her ability to collaborate internationally, broadening the impact of her research and professional engagements.
Areas for Improvement:
- Broader Publication Record: While Stuhldreier has notable publications, expanding her research output across more journals could strengthen her profile. Diversifying into more specialized or high-impact journals could further solidify her reputation as a leading researcher.
- More Focused Research Agenda: Her research appears to span multiple interests, including customer-oriented marketing, corporate communication, and psychology. Focusing on a niche area within marketing could enhance her expertise and lead to deeper, more influential contributions to the field.
- Industry Collaboration: While she has extensive academic and professional experience, increasing collaboration with industry partners or engaging in applied research projects could enhance the practical relevance and impact of her work.
Conclusion:
Sanja Maria Stuhldreier is a strong candidate for the Research for Best Researcher Award, given her academic credentials, research contributions, and professional experience. Her ambitious and dynamic approach to both research and teaching positions her as a rising star in the field of marketing. To further strengthen her candidacy, she could focus on expanding her publication record, narrowing her research focus, and increasing industry collaboration. With these improvements, Stuhldreier has the potential to make a significant impact in her field and be a worthy recipient of the award.