Assoc. Prof. Dr. Rui Zheng is an accomplished Associate Professor and Master’s Supervisor at the School of Safety Science and Emergency Management, Wuhan University of Technology. Her research focuses on supply chain risk management, social networks in operations management, and emergency logistics network optimization. Dr. Zheng’s scholarly contributions have significantly advanced understanding of consumer behavior, disruption risk, and strategic decision-making in supply chain systems. Her work integrates quantitative modeling, behavioral analysis, and data-driven decision-making to address challenges in sustainable and resilient operations. She has led multiple national and enterprise-funded projects, emphasizing incentive mechanisms, panic buying behavior, and the role of digital technology in enhancing operational efficiency. Dr. Zheng has authored a book titled Product Promotion Strategy Research Based on Social Networks and has published extensively in prestigious journals, including Journal of Cleaner Production, Production and Operations Management, Omega—International Journal of Management Science, and Computers and Industrial Engineering. Her research outputs are widely recognized, with over 201 Scopus citations across 8 indexed publications, an h-index of 4, and a growing academic footprint on Google Scholar.
Profile
Scopus | ORCID
featured publications :
Zheng, R., Wang, C. Y., & Yin, S. Q. (2025). Estimating carbon emissions from in-store shopping and timely home delivery of fresh produce: Evidence from China. Journal of Cleaner Production, 501, 145222.
Zheng, R., Shou, B., & Chen, Y. (2023). Differential pricing in social networks with strategic consumers. Production and Operations Management, 00, 1–18.
Zheng, R., Shou, B., & Yang, J. (2021). Supply disruption management under consumer panic buying and social learning effects. Omega—International Journal of Management Science.
Li, Y., Zheng, R., & Guo, J. (2022). Managing disruption risk in competing multitier supply chains. International Transactions in Operational Research.
Zheng, R., Wang, R., & Yang, C. (2020). How consumer valuation heterogeneity impacts firms’ profit: Peer influence makes a difference. Computers and Industrial Engineering.