Education 🎓
Sanja holds a double degree in International Marketing (M.A.) from Hochschule Niederrhein, Germany, and Marketing et Vente (M.Sc.) from Université de Haute-Alsace, France. She completed her B.Sc. in International Business Studies at Universität Paderborn, Germany, where she majored in international management. During her undergraduate studies, Sanja also participated in a prestigious International Research Project at Harvard University. Currently, she is pursuing a PhD in Marketing at Université de Fribourg, where her research centers on customer-oriented marketing and corporate communication on social networks. 🎯📚
Professional Experience 💼
Sanja’s professional journey is marked by a variety of roles that span across renowned companies and diverse markets. She has gained valuable experience in marketing strategy planning, content creation, and project management through internships and positions at L’Oréal (Paris), Kapten & Son (Köln), and Peek & Cloppenburg (Düsseldorf). Currently, she is engaged as a full-time academic at Université de Fribourg, where she teaches data analysis with SPSS, supervises student theses, and contributes to exam creation and correction. 🌐🛠️
Research Focus 🔬
Sanja’s research focuses on understanding the impact of corporate responsiveness on social networks, particularly how perceived customer orientation influences repurchase potential and brand commitment. Her work delves into the dynamics of social media marketing communication, exploring the effects of corporate response strategies on consumer behavior and brand perception. 💬📊
Awards and Honors 🏆
Sanja’s academic and professional journey has been decorated with various honors, including her participation in the “Policy and Institutional Research Project” at Harvard University. She has also earned a Diploma of Advanced Studies in University Teaching and Instructional Technologies and a Certificate in Psychology: Social Processes and Work Environment. 🥇🎖️
Publication Top Notes 📚
“Unlocking (re)purchase potential through corporate responsiveness on social networks: The role of perceived customer orientation,”
“How does the corporate response rate to random consumer comments affect (re)purchase intentions of social network users? The role of perceived customer orientation,”
“Social media marketing communication: Do purchase intentions depend on corporate response strategies? The role of perceived response appropriateness,” .
“Effects of corporate response patterns on social networks on brand attitudes and purchase intentions of observing consumers,”
“Effects of complaint management strategies on social networks on observers’ emotional attachment and brand commitment,”