Innovative Research Award
Min Ye
Nanfang College Guangzhou, China
Min Ye is a researcher affiliated with Nanfang College Guangzhou whose documented research profile is situated within the Social Sciences. The available publication record demonstrates engagement with digital empowerment, live-streaming commerce, consumer behaviour, big-data applications, and green development in manufacturing. These themes connect technological change with organisational and consumer outcomes.
Abstract
The research record associated with Min Ye reflects an interdisciplinary focus on digital technologies and their implications for business, consumers, and sustainable development. Recent work examines digital empowerment in high-end manufacturing, consumer traits and information-technology availability in live e-commerce, livestreaming shopping behaviour, and compulsive buying using big-data perspectives. [1] [2]
Keywords
Digital empowerment; green development; high-end manufacturing; live e-commerce; consumer behaviour; livestreaming; big data; Social Sciences.
Introduction
Digital platforms and data-driven technologies are reshaping interactions between enterprises and consumers. Research on livestreaming commerce has particularly expanded understanding of purchasing intention, consumer traits, technological availability, and behavioural consequences. Ye’s listed publications address these developments through empirical and analytical approaches, including PLS-SEM and fsQCA. [2]
Research Profile
The supplied research indicators record 6 documents, 28 citations, and an h-index of 4. The subject classification is Social Sciences. The publication portfolio also indicates a progression from consumer behaviour in e-commerce livestreaming toward broader questions concerning digital transformation and sustainable development.
Research Contributions
- Investigates consumer behaviour within emerging livestreaming-commerce environments.
- Applies quantitative and configurational analytical methods to digital-commerce research. [2]
- Connects digital empowerment with green development in high-end manufacturing. [1]
Publications
- Innovation Mechanism and Implementation Path of Digital Empowerment for Green Development in High-End Manufacturing Enterprises
Sustainability, 2026-08-24.
- Exploring the Impact of Consumer Traits and IT Availability on Purchase Intention in Live E-Commerce: A Two-Phase Analysis Using PLS-SEM and fsQCA
Journal of Consumer Affairs, 2026-06.
- Research and application flow-based live-streaming shopping towards compulsive buying
Annals of Operations Research, 2023-11-17.
- Research and Application of Compulsive Buying Behaviors of Consumers in E-Commerce Livestreaming on Big Data
Human-Centric Intelligent Systems, 2022-11-10.
Research Impact
The recorded 28 citations and h-index of 4 provide bibliometric indicators of scholarly visibility. [5] The research themes are relevant to contemporary discussions of digital transformation, sustainable enterprise development, and technology-mediated consumer decision-making.
Award Suitability
The Innovative Research Award recognizes a research profile characterized by contemporary technological questions, interdisciplinary relevance, and documented scholarly output. Based on the supplied record, Min Ye’s work demonstrates thematic continuity across digital commerce, consumer analytics, and digital empowerment, providing a reasonable academic basis for consideration under an innovation-focused recognition category.
Conclusion
Min Ye’s documented research portfolio addresses important intersections between technology, consumer behaviour, enterprise transformation, and sustainability. The combination of recent publications, measurable citation indicators, and interdisciplinary subject relevance supports consideration for the Innovative Research Award within the Computer Scientists Awards.
External Links
References
- “Innovation Mechanism and Implementation Path of Digital Empowerment for Green Development in High-End Manufacturing Enterprises.” Sustainability, 2026.
https://doi.org/10.3390/su18178636
- “Exploring the Impact of Consumer Traits and IT Availability on Purchase Intention in Live E-Commerce: A Two-Phase Analysis Using PLS-SEM and fsQCA.” Journal of Consumer Affairs, 2026.
https://doi.org/10.1111/joca.70058
- “Research and application flow-based live-streaming shopping towards compulsive buying.” Annals of Operations Research, 2023.
https://doi.org/10.1007/s10479-023-05681-z
- “Research and Application of Compulsive Buying Behaviors of Consumers in E-Commerce Livestreaming on Big Data.” Human-Centric Intelligent Systems, 2022.
https://doi.org/10.1007/s44230-022-00010-2
- Elsevier. (n.d.). Scopus author details: Min Ye, Author ID 57876489100. Scopus.
https://www.scopus.com/authid/detail.uri?authorId=57876489100
- ORCID. (n.d.). Min Ye — ORCID record 0000-0002-0972-5687.
https://orcid.org/0000-0002-0972-5687