Prof and HOD, NL Dalmia Institute of Management studies and research University of Mumbai t, India
🌟 Dr. R. K. Srivastava is an esteemed academician and Professor Emeritus at the N L Dalmia Institute of Management Studies and Research, University of Mumbai. With over 19 years of teaching experience and 30 years of managerial experience in the pharmaceutical industry, he has significantly contributed to academia and industry. Dr. Srivastava has held prominent positions such as HOD of Marketing at SIMSREE and Director General at Sterling Management Institute, showcasing his leadership and expertise in marketing and research.
Profile
Scopus
Education 🎓
Dr. Srivastava holds a Ph.D. in Marketing from Bombay University (NMIMS), an M.Sc. in Biochemistry from Bombay University, and a Post Graduate Diploma in Marketing from JBIMS, Bombay University. He has also completed a Diploma in Advanced Management from XIM, Bombay, along with several certificates in administrative practice, training for trainers, and export management from prestigious institutions.
Experience 💼
With a robust career spanning over 40 years, Dr. Srivastava has served as a professor and HOD at various esteemed institutions, including SIMSREE, University of Mumbai, and SIESCOMS. His industrial experience includes 30 years in the pharma industry, working with companies like Rowa, SERUM, and VILCO. He has also been a visiting professor at international universities and an active member of various academic and industry boards.
Research Interests 📚
Dr. Srivastava’s research interests lie in market research and methodology, brand management, sales management, international business, and emerging markets. His extensive work in these areas has led to numerous publications and contributions to academic and industry conferences worldwide.
Awards🏆
Dr. Srivastava has received multiple accolades, including the Innovative Professor of the Year 2013 by DNA Newspaper and Star News, the Marketing Innovation Award 2014, and recognition as one of the top 100 dedicated professors globally at the World Education Congress in 2018. His commitment to education and research has been acknowledged with various best paper awards at international conferences.
Publications📝
Selected Publications:
Brand Placement in a Movie Song and its Impact on Brand Equity – Journal of Promotion Management, 2020. DOI: 10.1080/10496491.2019.1699627
Does Country of Origin Have Impact on Prescribing Behaviour of General Practitioners? – International Journal of Healthcare Management, 2019. DOI: 10.1080/20479700.2019.1684667
For Brand Alliance, Social or Cause-related Marketing: Which One is Better? A Study in Emerging Markets – International Journal of Nonprofit and Voluntary Sector Marketing, 2019. DOI: 10.1002/nvsm.1656
Perception of Korean Brands Among Indian and Korean Millennials – Journal of International Marketing and Exporting, 2019.
Study on Impact of Sales Promotion on Brand Loyalty of Generation-Z for Edible Oil – International Research Journal of Marketing and Economics, 2018.